Dressed For SUCCESS
"The consciousness of being well-groomed and well-dressed, will itself, heighten your self-confidence and self-respect. "
No matter what they say, first appearances count. Eileen S. checks out some image consultants.
Trawling through the many call-cards, it seemed
impossible to find someone qualified, trained and professional in their approach. Most
were in the beauty profession like hairdressing and cosmetics. This lack of professional
guidelines has translated into widespread confusion about what image consultants do.
In essence, a consultant should be able to help a client with
their overall image. This covers more than make-up, beauty and skin care. Being able to
present yourself well in the business environment, both visually and vocally should be a
As such, image consultancy is not simply for women, but
also for men. Anyone who has doubts about their capabilities should be able to find
a consultant who can tailor their knowledge to the client's needs.
The hallmark of
a successful consultant should be increased confidence in the client.
In Malaysia, consultants seem to be loosely organised into two
camps. One specializes in personal appearance, while the other deals specifically with
presenting a professional image.
Image Power specializes in the latter.
Dolly Kee, the principal consultant, doesn't do what many people expect her to, that is
make-up and beauty consultations. An honours degree holder , majoring in Business
Administration, she was the Marketing Manager of Thomas Cook Travellers Cheques for
Malaysia and Brunei prior to setting up on her own. Her list of clients include Motorola
Malaysia, The Regent Hotel, Citibank Bhd and Telekom Malaysia.
She handles in-company programmes as well as public programmes.
She believes that there is a lack of awareness on the fundamentals of professional
behaviour. As such, her accent in her sessions are on Professionalism as to the key to
success. She does more than talk on the frills and fancies of etiquette. She blends her
sessions with contemporary management and self-awareness theory.
She sees projecting a professional image at work as vital to
success. "There are three perceptions of image. The first is self-perception -
how do we see ourselves. Then, there's the way that we're seen by others - how do they
view and rate us. Finally, there is the ideal - how we wish to see ourselves and to be
seen as by others. "
A good way to assess how you're doing is to ask yourself : "
Do I dress for my current position or do I dress for the position that I want ? " Your
answer should reflect what you look like to your peers and boss now. Your professional
image should also co-relate with your Organization's industry.
Generally, when a company approaches Kee for sessions, she
assesses what the company would like her to do. Then, she fine-tunes her modules to
address the company's specific needs. Her modules ( like a menu, in a sense ) allow
companies to pick and choose . But she does have her own recommendations, when asked about
the very basics of professionalism : Professional Image ( building your image from the
outside ), Developing Your Professional Self-Image ( building your image from the
inside-out ) and Creating The Rapport Magic.
There are other areas, such as Business Etiquette and Protocol,
and Enhancing Your Telephone Image, which she offers. She does advise however, that the
duration of each module be at least half a day. Communication is not a barrier as she does
her sessions in Bahasa Malaysia, if requested.
A professional to her finger-tips, she solicits feedback from her
clients via assessment forms and questionnaires. Her track record based on feedback from
past participants is certainly most impressive as her programmes are rated 'above-average'
to 'excellent' for every session that has been conducted to-date.
Image is a powerful thing. Occasionally, it can make you or break you! If in doubt, consult people who can help you. But it'll save you a lot of money if they're professionals. Do take the time to ask for qualifications and references.
TheSun Magazine - April 8, 19995